ICAP Global Charity Day Event

ICAP Global Charity Day Event

For the fourth year running Escape were asked to design & produce ICAP’s annual Charity Day Event at their head offices in Broadgate, City of London.

The event was opened the Duke and Duchess of Cambridge, who entered on a long walkway of purple carpet, no doubt a welcome change from the usual red!

A heady mix of royalty, VIPs and celebrities were invited to get on the phones and close deals on behalf of the brokers. By donating all their global revenues and commissions on just one day ICAP help a diverse range of over 200 charities worldwide. All the ICAP staff made a massive effort with mind-boggling fancy dress costumes – a seriously competitive business, but a lot of fun!

The Brief: To create a vibrant design for the interior and exterior to reflect the carnival atmosphere of the day and echo the eye catching red and purple spiral logo.

We used HD floor vinyls detailing the logo to guide guests towards the venue. An elegant purple carpet installed across the entrance lead seamlessly into the heart of the venue. Huge clusters of red balloons and ribbons flanked the entrance, with a step and repeat to the left (for the all important photo opportunity) and a large swarm of paparazzi on the right.

To create an impact in the interior of the building a 15 metre high tent of purple and red chiffon was rigged from the eight storey atrium. This coordinated with the logo in both colour and form and provided a stunning backdrop for the event.

At the apex of the tent were a cluster a giant interior lit purple balloons and at the base hundreds of p-lights encapsulated the balcony and enhanced the circus like design.

On the sixth floor we created a VIP bar and lounge with seamless walls of purple light and red diamante, where guests could relax after their hard work on the trading floor.

ICAP’s Charity Day was a vibrant and spirited event with a truly festive atmosphere. We were very happy to be a part of the day!

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